Brand guidelines
How Sri Lorven School looks and sounds
The logo, colours, typefaces and wording for everything made in the school’s name, with files to download.
These guidelines are for everyone who makes something in the school’s name: staff, printers, designers and photographers. Follow them and every banner, pamphlet, post and letter will be recognised as Sri Lorven School at a glance.
01
The brand in brief
Who we are
A school in Housing Board Colony, Siddipet, for children from Nursery to Class VII.
What we promise
Learning with Joy: children who enjoy school learn more and remember it longer.
How it should feel
Warm, clear and confident. Navy for trust, gold for joy, and real photos of the school’s own children.
02
Logo
The logo is the school’s name with a graduation cap and a pen nib in place of the letter O, above the tagline. Always use the files from this page. Never redraw or retype it.
Clear space
Leave empty space on every side of the logo, at least as tall as the word SCHOOL in the logo. Nothing else enters this space: no text, photo edge or border.
Smallest size
On paper the logo is never narrower than 30 mm. On a screen it is never narrower than 120 pixels. When there is less room than that, use the emblem alone.
40 px
Backgrounds
Black logo on white, cream or gold. White logo on navy, deep navy or a dark, plain part of a photo. If neither is clear to read, change the background, not the logo.
What not to do
Do not stretch or squeeze it.
Do not change its colour.
Do not tilt or rotate it.
Do not place it on a busy photo.
Do not add shadows, outlines or glows.
Do not crop it or remove the tagline.
03
Colours
Navy and cream do most of the work. Gold is the accent: about a tenth of any design. Red and indigo appear only in small touches.
Main colours
- HEX
- RGB
- 27 · 37 · 89
- CMYK
- 70 · 58 · 0 · 65
The main colour: headers, banners, buttons and the background behind the white logo.
- HEX
- RGB
- 244 · 180 · 0
- CMYK
- 0 · 26 · 100 · 4
The accent: the emblem, highlights and buttons on navy. Never use it for words on white.
- HEX
- RGB
- 251 · 247 · 238
- CMYK
- 0 · 2 · 5 · 2
The page background. It is softer than white and keeps photos warm.
Supporting colours
- HEX
- RGB
- 19 · 26 · 66
- CMYK
- 71 · 61 · 0 · 74
Darker bands and the pressed state of navy buttons.
- HEX
- RGB
- 51 · 64 · 156
- CMYK
- 67 · 59 · 0 · 39
Links and small icons.
- HEX
- RGB
- 201 · 143 · 0
- CMYK
- 0 · 29 · 100 · 21
Thin lines, icons and large numerals on light backgrounds. Too pale for small words.
- HEX
- RGB
- 200 · 32 · 47
- CMYK
- 0 · 84 · 77 · 22
Used sparingly: an urgent notice, an error, one accent among many.
Neutrals
- HEX
- RGB
- 27 · 30 · 47
- CMYK
- 43 · 36 · 0 · 82
Headings on light backgrounds.
- HEX
- RGB
- 71 · 75 · 99
- CMYK
- 28 · 24 · 0 · 61
Paragraphs of text.
- HEX
- RGB
- 113 · 118 · 143
- CMYK
- 21 · 17 · 0 · 44
Secondary notes and captions, never the main message.
- HEX
- RGB
- 241 · 244 · 251
- CMYK
- 4 · 3 · 0 · 2
Alternate sections and quiet panels.
- HEX
- RGB
- 227 · 230 · 240
- CMYK
- 5 · 4 · 0 · 6
Borders and dividing lines.
- HEX
- RGB
- 255 · 255 · 255
- CMYK
- 0 · 0 · 0 · 0
Cards, forms and the paper of printed letters.
Words on colour
Words must be easy to read against their background. The number is the measured contrast: 4.5 or more reads well.
Use · 13.5 School navy / Cream. Headlines and logos on light material.
Use · 14.4 White / School navy. Words on navy banners and posts.
Use · 7.8 Lorven gold / School navy. Short highlights on navy: a date, a phone number.
Use · 7.8 School navy / Lorven gold. Buttons and price or date strips.
Use · 8.0 Body grey / Cream. Paragraphs.
Use · 5.7 White / Red. An urgent notice.
Avoid · 1.8 Lorven gold / White. Gold words on white cannot be read.
Avoid · 2.6 Deep gold / Cream. Deep gold is too pale for small words.
The CMYK values are a starting point for printers. Colours shift on flex and on different papers, so ask for a printed proof and compare it with this page on a phone screen.
04
Typefaces
Four typefaces, all free to download and use: a serif for headings and a sans-serif for everything else, in English and in Telugu.
Admissions open for 2027–28 · Nursery to Class VII
Plus Jakarta Sans · All other English text
Weights: 400, 500, 600, 700 · Free on Google Fonts
ఆనందంగా నేర్చుకుందాం
Noto Serif Telugu · Headings in Telugu
Weights: 500, 600, 700 · Free on Google Fonts
నర్సరీ నుంచి 7వ తరగతి వరకు అడ్మిషన్లు జరుగుతున్నాయి
Noto Sans Telugu · All other Telugu text
Weights: 400, 500, 600, 700 · Free on Google Fonts
Admissions 2027–28
A school where children learn with joy
Digital classrooms, an AI computer lab, robotics and a Fab Lab in Housing Board Colony, Siddipet.
పిల్లలు ఆనందంగా నేర్చుకునే పాఠశాల
సిద్దిపేట హౌసింగ్ బోర్డ్ కాలనీలో డిజిటల్ తరగతి గదులు, AI కంప్యూటర్ ల్యాబ్, రోబోటిక్స్, ఫ్యాబ్ ల్యాబ్.
- Use only these typefaces, and no more than two on any one item: one for headings, one for everything else.
- Write headings in sentence case. Capital letters are only for short labels of two or three words.
- On paper, text is never smaller than 10 points. On a screen it is never smaller than 16 pixels.
- On a banner, make the letters 2.5 cm tall for every 3 metres between the banner and the reader.
- Where these typefaces cannot be used, for example in a WhatsApp message or an office Word file, use Georgia for headings and Arial for text.
05
Name and wording
The same words, written the same way, everywhere. Copy them from this table.
| What | Write | Avoid |
|---|---|---|
| School name | Sri Lorven School | Sri Lorven’s, Lorvens School, SLS |
| With the town | Sri Lorven School, Siddipet | Sri Lorven School Siddipet Branch |
| Tagline | Learning with Joy | Learn with Joy, Learning With Joy! |
| Classes | Nursery to Class VII | Nursery to 7th, Grade 7, Std VII |
| Academic year | 2027–28 | 2027/28, 27-28 |
| Website | srilorvenschool.com | www.srilorvenschool.com, https://… |
In Telugu
- Sri Lorven School
- శ్రీ లార్వెన్ స్కూల్
- Siddipet
- సిద్దిపేట
- Learning with Joy
- ఆనందంగా నేర్చుకుందాం
- Nursery to Class VII
- నర్సరీ నుంచి 7వ తరగతి వరకు
Write Telugu in Telugu script, never in English letters. Print both languages when the reader may prefer either.
Contact details
94402 71819 · 94407 21819 · 08457 221819 Housing Board Colony, Hanuman Temple to Vipanchi Road, Siddipet, Telangana 502103 Monday to Saturday, 8:00 AM – 6:00 PM srilorvenschool.com @srilorvenschoolCopy the phone numbers, address and office hours exactly as they appear here. Mobile numbers are written in two groups of five digits.
Two phrases are always written the same way: “Integrated CBSE / ICSE / State syllabus” and “Recognised by the Government of Telangana”.
06
Voice
How the school sounds in a pamphlet, a post, a WhatsApp message or a speech.
Warm
Write the way a good teacher speaks to a parent at the gate: friendly, respectful and unhurried.
Plain
Short sentences and everyday words. If a parent would not say it, do not print it.
Specific
Name the lab, the class, the day and the time. A fact persuades more than an adjective.
Honest
Only say what the school can show a visiting parent on the same day.
| Say this | Not this |
|---|---|
| Come to a Lab Saturday: your child tries the labs while you see the classrooms. | World-class infrastructure with state-of-the-art facilities! |
| One teacher for every 20 children. | The No. 1 school in Siddipet. |
| Children build and program robots in the robotics lab. | Future-ready 21st-century holistic learning. |
| Call the school office, Monday to Saturday, 8:00 AM to 6:00 PM. | Hurry! Limited seats! Call now!!! |
- No rankings, no “No. 1”, no promised marks or ranks, and no comparison with another school by name.
- One message for each item: one headline, one line of support, one way to reply.
- Speak to parents as “you” and about the school as “we”.
07
Photographs
- Use real photos of this school: its children, teachers, classrooms and labs. No stock photos.
- Show children doing something: building, reading, playing, presenting.
- Take photos in daylight, at the child’s eye level, with a tidy background.
- Publish a child’s photo only when the parents have agreed, and never with the child’s full name.
- Keep colours natural. No heavy filters, frames, stickers or collages of more than four photos.
- Never put words or the logo across a face.
08
In use
Four examples that follow every rule on this page. Use them as starting points.
09
Checklist
Before anything is printed or posted, every line here should be true.
- The school is called Sri Lorven School, in full.
- The logo is not stretched, recoloured or crowded.
- Only navy, gold, cream and white carry the design.
- Headings are in Fraunces or Noto Serif Telugu; the rest is in Plus Jakarta Sans or Noto Sans Telugu.
- The classes read Nursery to Class VII and the year reads 2027–28.
- The phone number, address and website match the school’s website.
- Every claim can be shown to a visiting parent.
- Parents have agreed to every child’s photo.
- Telugu is written in Telugu script and has been read by a Telugu speaker.
10
Downloads
Logo files
- Logo for light backgrounds PNG · 3000 × 1375 px
- Logo for dark backgrounds PNG · 3000 × 1375 px
- Emblem PNG · 1024 × 1024 px
The logo files are large enough for a banner about 2 metres wide. For a larger banner or a hoarding, ask the school office for the original artwork.
Typefaces
- Fraunces Headings in English
- Plus Jakarta Sans All other English text
- Noto Serif Telugu Headings in Telugu
- Noto Sans Telugu All other Telugu text
Questions
Not sure whether something follows these guidelines? Ask the school office before it is printed. 94402 71819 · Contact